Urgently needed - an integrated E commerce policy for India
E-commerce policymaking in India is a story of missed chances. As late as couple of months ago, the government was in the process of setting up a think-tank to formulate national E-commerce policy . It would take another six months for the rough contours to be formed, and for the interdepartmental heads to come to some kind of consensus, or not. A reason for not formulating a national policy was that the area of B2C E-commerce is handled by various ministries/departments ranging from India post, RBI, commerce, industries, finance and IT. Coming as late as it would, even if it comes within scheduled time, it would still make a good joke but for the fact that it is true. To put things in perspective, we are at a stage where India has been reduced to a marketplace for plunder by multinationals. On one had we have what The Economist calls the FAANGs (Facebook, Amazon, Apple, Netflix and Google/Alphabet) and on the other we have the Chinese BATs (Baidu, Alibaba and Tencent...