Institutionalizing Twitter governance - from chaos to order
A random guy feels cheated because Snapdeal, an online retailer, gave him an offer of 32GB iPhone memory expansion drive for Rs 51 (it usually retails for around Rs 4000); and then canceled it within a minute. Probably the deal was on the site by mistake, or maybe it was a technical glitch. Snapdeal sends a prompt message promising a refund of 51 rupees within four working days. The guy in question, who is obviously well enough to own an iPhone, takes offence at this and tweets about it. He tags the commerce minister on his tweet, which is indeed noticed by the commerce minister, who in turn directs a Joint Secretary to look into the matter, and the aggrieved guy is told to connect with the officer. All on twitter. You can google! This is not a lone case. It's bizarre to go through the twitter handles of most of the ministers and departments. People want all and sundry problems to be solved through them, instantly on twitter. Some of them are indeed picked up and solved, or direc...